See all Motoring NewsSelected by a jury of 59 automotive journalists from across Europe, the fourth generation Yaris receives the award 21 years after the innovative first generation was named European Car of the Year in 2000, a first for Toyota.
The jury praised Yaris’ hybrid technology for its smooth driving, low emissions and accessible price point – illustrating why more than 80% of Yaris buyers choose the hybrid powertrain. The Yaris was also recognised for its design, dynamic performance, and class-leading safety.
The 2021 European Car of the Year award comes just a few days after the new Yaris was named as the best-selling car in Europe for the first time, a clear sign that European customers agree with the Car of the Year jury.
Steve Tormey, Chief Executive of Toyota Ireland commented on the announcement: "This international accolade reaffirms the Yaris’ strength and positioning in the market and showcases the impressive journey that our newest generation Yaris hybrid has been on over the last 12 months. The 4th generation Yaris was transformed in 2020 to a dynamic, stylish hot hatch and it highlights the best of design, innovation, and sustainability, making it a true leader in the field. It is with great honour for the Toyota Ireland team that the Toyota Yaris has been named the 2021 European Car of the Year.
"Not only seen as a leader in innovation, the Toyota Yaris is highly commended for its unrivalled combination of performance, practicality, and affordability, as well as perfectly suited for those with sustainability in mind. It’s fantastic to see the self-charging hybrid given the accolade in 2021, and we firmly believe that hybrid answers the need of customers for an affordable electrified option. Given the Yaris’ sustainability credentials as well as being a leading demonstration in innovation, we are proud that this vehicle embodies our brand ethos of building a better world for future generations. We look forward to its continued success and future within the market.”
Toyota has been awarded European Car of the Year three times. Yaris won in 2000, Prius took top honours in 2005 and now Yaris has lifted the trophy again in 2021.
The Yaris is now available in Toyota dealerships with prices starting from €19,110 for the Yaris Petrol Aura and €23,485 for the Yaris Hybrid Luna. Monthly repayment options are also available starting at €160 for the Yaris Petrol Aura and €163 for the Yaris Hybrid Luna respectively.