Toyota is the number one car brand in Ireland following the July sales period where it sold 3,456 cars in the past month. Toyota grew its market share market to 13% of the passenger car market in July and with a 9.4% market share in the LCV market.
Toyota retains the best-selling brand position in 2021 thus far with 11,554 cars sold to date, and 2021 shows further uptake in hybrid powertrains with 92% of all Toyota passenger cars sold being a hybrid model. In July 2020, 12.6% of cars sold were self-charging hybrid, and this has grown to 16.7% for July 2021.
Toyota’s ambition is to offer a mainstream alternative to diesel passenger cars, and it can be seen that diesel has declined this July in comparison to July 2021 – decreasing from 42.4% market share in July 2020 to 30.5% in July 2021
Commenting on the announcment, Michael Gaynor, Marketing Director of Toyota Ireland said “We’re delighted with the results of July, and we’d like to thank our dealer network and our customers for helping us achieve this position. It shows that Irish people are taking action to move towards more sustainable cars and are considering the environment in their purchases."