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Toyota Ireland has today launched it’s free “Face It Down” app for iPhone and Android which is designed to save lives on Irish Roads. The app is launched in partnership with the RSA and Topaz.
It will reward all drivers for putting their phone face down when driving, allowing them to redeem the points for a complimentary hot drink at Topaz Re Store outlets nationwide.
Use of mobile phones while driving is a big problem on Irish roads. Too many people still drive while on their phone to take a call, text, snap a selfie, update their social media channels or check an email. Even glancing at a phone when it lights up is a distraction.
International research* has shown that making a call while driving will make a driver four times more likely to crash while texting makes crashing a staggering twenty-three times more likely. As Ireland’s biggest car brand, Toyota Ireland felt a responsibility to solve this social issue by creating safer roads for everyone.
So, as part of Toyota Ireland’s brand promise of being ‘Built for a Better World’, it has developed the app with the aim of changing driver behaviour and improving road safety for everyone.
Users can download the Face It Down app from the Google Play Store or Apple Store for free.
For more information, visit FaceItDown.ie