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A brand new Ferrari dealership in Belfast opened its doors this week after undergoing extensive remodelling work to bring it in line with the company's latest corporate identity.
The Charles Hurst showroom has been built with "performance and function" in mind. Inside there is space for eight models with room for a further 25 outside. All display cars indoors have been repositioned to give the best lighting, space and viewing angles possible. Its new customer lounge is said to be create a relaxing and welcoming environment for customers to enjoy throughout buying and owning their Ferrari. The company says that the lounge is designed to be a reflection of the brand itself; featuring authentic Italian materials combined with light colours, shades of white and grey, and a mixture of different light sources.
"We are delighted to see the Charles Hurst showroom re-opening here in Belfast," said Matteo Torre, Regional Manager for Ferrari North Europe. "I know we have many clients in the Emerald Isle whose experience with the brand will be enhanced by the new facilities."
A dedicated configurator has also been installed in the showroom's "Atelier", allowing buyers to create their dream car with various exterior colour and interior trim options.
The Ferrari brand is one of 21 manufacturers represented by Charles Hurst Ltd. Charles Hurst's 20-acre head-office in Belfast makes it one of the largest automotive retail parks in Europe.
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