On the back of having trimmed its model range prices by ten per cent across the board, Mercedes is now prepping for a busy year with the launch of seven new models.
Some of those are at the exceptionally high end of the car-buying pyramid, and include the likes of the S-Class Cabriolet, which "will bring the joys of open-top motoring to the premier S-Class range" and the GT C and GT R versions of the AMG GT coupe and roadster.
At a more realistic level, the E-Class range will expand in the new year with the arrival of the coupe and cabriolet variants, as well as the high-riding E-Class All Terrain 4x4 version of the recently-introduced E-Class Estate. There will also be an updated version of the GLA compact SUV.
Mercedes-Benz Ireland has also confirmed that it will be appointing another new dealer in the west of Ireland next year. The brand opened a new premises in Sligo in 2016 and the 2017 appointment will be in Galway.
Commenting, Ciaran Allen, sales manager for Mercedes-Benz passenger cars in Ireland, said: "over recent years, as new models have become available, we have seen Mercedes-Benz expand its base in city and suburban driveways, in rural environments, and amongst younger drivers, male and female".
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