Irish Parents Prioritise Convenience and Efficiency on School Runs

Our latest Carzone Motoring report 2025, highlighted key factors influencing the decision-making of Irish parents on the road.

Key Findings:

• 53% of parents say they drive their children to school
• Convenience plays the most important role in parents’ decision to drop their kids off at school (68%), out of which 39% integrate school drop-off with their work commute
• Safety concerns play an important role in the decision to drive children to school, with 36% of parents citing this as their main reason for doing so
• 87% of parents commute by driving, compared to 78% of non-parents, underlining parents' reliance on personal transport
• A significant 98% of parents hold a driving licence, compared to 94% of non-parents, showcasing near-universal driving necessity among parents
• 71% of parents own a car solely, compared to 66% of non-parents, indicating a higher reliance on personal vehicles among parents
• Among those who do not own a car, only 12% of parents report they can "get by without one" compared to 52% of non-parents, reflecting a much greater reliance on cars by parents than non-parents
   

Time-saving and convenience emerged as leading reasons parents choose to drive their children to school, with 39% incorporating the school run into their work commute. Interestingly, the convenience factor (39%) slightly outweighs safety considerations, which were cited by 36% of respondents.

Reliable mobility is crucial for parents, with 87% depending on driving as their primary transport mode, compared to 78% of non-parents. Ownership rates also reflect this need, as 71% of parents own their car solely, versus 66% of non-parents, highlighting the importance of readily accessible transportation for family life. Furthermore, parents hold a driver’s licence at a notable rate of 98%, compared to 94% of the general population.

The necessity for a reliable personal vehicle is further underscored by the fact that only 12% of carless parents feel they don't need one, compared to 52% of non-parents.

Carzone’s 2025 Motoring Report also reveals financial constraints as a significant barrier for parents regarding car ownership, with 50% citing this issue, compared to just 30% among non-parents.

Martin O’Neill from Carzone commented, “This year’s report reflects the evolving needs of Irish parents, highlighting a clear preference for vehicles that deliver convenience, practicality, and time-saving benefits during busy family routines. Carzone has always focused on understanding consumer needs, and as family life becomes increasingly demanding, we're committed to offering insights that help parents navigate their daily journeys more efficiently and comfortably.”

Carzone’s 2025 Motoring Report offers a comprehensive guide to Ireland’s car-buying landscape, reflecting today’s priorities while looking towards future trends. To delve deeper into the analysis and insights shaping the market, visit www.carzone.ie/motoringreport.