DS Automobiles Launch in Ireland

DS Automobiles officially launched the all-new model line-up to the Irish press.

DS Automobiles officially launched their all-new line up to the Irish press yesterday, which included the current DS 3 CROSSBACK and DS 7 CROSSBACK models, as well as an announcement of the all-new DS 9 saloon followed by a fourth model, the all-new DS 4, which both arrive later this year. 


The DS 7 CROSSBACK is the next-generation SUV from DS Automobiles. This sophisticated SUV embodies French savoir-faire with its bold, charismatic design, its blend of fine materials and detailed craftsmanship, and use of innovative technology. 

DS 7 CROSSBACK is available with a choice of dynamic petrol or diesel engines. Powerful and efficient, these conform to the latest exhaust emissions standards (Euro 6.3) and stand out through their remarkable torque. They’ve been made smoother and more responsive thanks to our new 8-speed automatic gearbox. Technologies such as 200-bar injection pressure for the PureTech petrol engine and Stop & Start technology in both PureTech and BlueHDi engines, ensure reduced consumption and CO2 emissions.

DS 7 CROSSBACK E-TENSE 4x4 is the first plug-in hybrid from DS Automobiles, proudly displaying our technical expertise. This will deliver 300hp*, four wheel drive connected to an 8-speed automatic gearbox, an electric range of 50 kms** in zero emissions mode and the ability to recharge the battery in two hours from a wallbox (3A) using a 6.6kW charger. In addition, there is no impact on boot space thanks to our engineers ingeniously housing the batteries beneath the floor. 

Irish prices for DS 7 CROSSBACK start from €42,695 (on the road price, including delivery charges, excluding metallic paint) and offers customers three grades to choose from: Performance Line, Performance Line+ and top of the range Prestige spec.


DS 3 Crossback

The DS 3 CROSSBACK is a vehicle of distinctive styling and exceptional proportions, available in 100% electric version E-TENSE, featuring exclusive technologies and unique refinement.

Built on an all-new Platform, it opens new horizons in both technology and styling. At the front, the DS WINGS form a finely chiselled setting for the sculpted, vertical lines of the emblematic DS grille. The DRLs (Daytime Running Lights) with their pearl-like vertical LEDs and the tapered headlights of the DS MATRIX LED VISION system suggest a contemporary edge and performance. An impression reinforced by the wide ribbed horizontal bonnet.

The modern, contemporary interior features a 10.3” screen to manage navigation, the multimedia interface and DS connectivity. The 12 FOCAL Electra® speakers are positioned around the cabin for an ideally balanced sound system.

A city car and a road car by nature, DS 3 CROSSBACK is the first car to feature the latest upgrade of the PureTech with a 155 hp petrol engine mated to the EAT8 (Efficient Automatic Transmission with 8-speeds). A powertrain built for performance and pleasure. Two other PureTech engines (130 and 100 hp) complete the range of petrol engines compatible with the latest Euro 6.3 standards. A BlueHDi, diesel engine in 110 hp output, is also available from launch.

With DS 3 CROSSBACK, the dream of a stylish electric vehicle becomes a reality. This vehicle with distinctive and bold styling is also available with an all-electric motor offering advanced performance. It delivers a 320km range - WLTP (Worldwide harmonized Light vehicles Test Procedure) with a function to charge the battery to 80% in 30 minutes. This advanced level of performance does not detract from interior space, since the batteries are placed under the floor.

Irish prices for DS 3 CROSSBACK start from €28,990 (on the road price, including delivery charges, excluding metallic paint) and offers customers three grades to choose from: Elegance, Performance Line and top of the range Performance Line+.

DS Automobiles

Gowan Distributors, DS Automobiles Importer in Ireland, has announced the launch of the first DS retailer. The DS Store Dublin, located at Gowan Motors on Navan Road in Dublin 15 will open shortly. For now, customers can register their interest for DS models on the website: www.dsautomobiles.ie.

Commenting at the launch, Des Cannon, Managing Director at Gowan Distributors, DS Automobiles Importer in Ireland said: “We are absolutely thrilled to bring a new premium brand – DS Automobiles to the Irish market. And, while today sees the launch of two fantastic models: DS 3 and DS 7, the DS model range is set for a major expansion in the coming year, with the launch of the all-new DS 9 luxury saloon, and the all-new DS 4 model, and further two models launching by 2022. The DS Automobiles brand has a strong investment in electrification, offering customers a 100% electrified range from its inception in 2019, and from 2025 DS Automobiles it will sell solely E-TENSE models (BEV and PHEV). I am certain that a strong product line up, coupled with our committed retail partner - Gowan Motors, will see the DS Automobiles brand excel in the Irish market over the years to come”.