The new CUPRA Born is the first 100% electric vehicle from the premium brand. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,” said Wayne Griffiths, President of CUPRA and SEAT.
“Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”
The CUPRA Born forms the next stage of the brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is key. CUPRA has already invested heavily in the technology, bringing the plug-in hybrid versions of CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models to the market. The new era is also fully electric.
The CUPRA Born integrates the most advanced pure electric powertrain technology: a choice of 150PS (110kW) or 204PS (150kW) electric engines deliver energy to the rear wheels, coupled with a high-performance lithium-ion battery pack with a capacity of up to 58kWh which provides an enormous range of around 420km*.
The CUPRA Born adds further performance with the addition of an e-Boost1 above package maximum output reaches up to 170kW and battery packs up to 77kW delivers a range of around 540km* and an even longer driving experience. The e-Boost1 will be available with two battery options: a 77kWh battery delivering the 0-100km/h in 7 seconds with a range of around 540km* , and another with a 58kWh battery reducing the 0 to 50km/h to just 2.6s* and the 0-100km/h to 6.6** seconds with a range of around 420km*.
“The CUPRA Born integrates a very advanced electric powertrain technology, helping to deliver an exhilarating drive from CUPRA’s first all-electric vehicle,” said Werner Tietz, Executive Vice-President for Research and Development at CUPRA and SEAT. “The CUPRA Born proves that electrification and performance are a perfect match, it’s a game-changer in the market, contributing to the reduction in CO2 but without any compromises – it’s environmentally conscious but at the same time dynamic and exciting.”
But electrification isn’t exclusively about vehicle range, recharge times are also an incredibly important barometer of usability, and here the CUPRA Born excels. The high-performance EV can add an additional 100km of range in as little as 7 minutes using a 125kW charging point, making typical journeys as simple and easy as using a combustion engine vehicle. Even if the battery pack SOC is only at 5%, it can be replenished to 80% in as little as 35 minutes.
The CUPRA Born is adaptable and can be plugged in to both AC and DC charging networks, so whether you’re on the road or at home, refilling the battery is quick, simple and hassle free.
The CUPRA Born’s performance is matched by its stimulating style. The vehicle is designed to make an impact; the front end, with its meaningful character and refined cues from the lighting style, the creases in the bonnet and the framing of the CUPRA badge deliver a determined face that expresses strength.
The CUPRA Born’s design highlights the essential characteristics of electric vehicles; impressive performance, dynamic, pleasurable driveability and the ability to thrill. For that reason, the CUPRA Born’s exterior design is unconventional, unique and emotional. Electrification isn’t a contradiction for a high-performance brand; it’s a way to project the brand into the future.
The dynamic character continues inside. The focus is placed strongly towards the driver as any CUPRA should be; a range of materials wrap the interior to create a feeling of sportiness, refinement and quality, including the standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics.
From the CUPRA steering wheel to the copper accents throughout, the CUPRA Born is every bit part of the brand’s family.
“The CUPRA Born’s design is multifaceted, it sharpens the CUPRA look while at the same time incorporating the modernity of its advanced electric powertrain” said Jorge Díez, Design Director at CUPRA and SEAT. “It delivers a strong CUPRA character that expresses agility and performance with its mix of flowing surfaces and technical details.”