As the long awaited January payday draws near, the data forecasts today, the 18th of January as the most popular day of the year when it comes to searching for new cars online, with buyers inching closer to their final decision.
This prediction is rooted in a study of search activity over several years and includes insights from Carzone's website and app traffic.
Additionally, Carzone's research sheds light on the most sought-after vehicles. So far in 2024, the Hyundai Kona has emerged as the top searched 241 electric car on Carzone, closely followed by the Volkswagen ID.4 and Audi Q4 e-Tron. The most searched model overall was the Volkswagen Golf, with the Kia Sportage and Hyundai Tucson following.
Searches for electric vehicles have overtaken searches for petrol models for the year so far, with diesel still the most popular filter when it comes to specifying a fuel type.
Meanwhile, the SUV is still the most searched vehicle body type in 2024, followed by the hatchback and saloon.
The most searched car makes for 241 on Carzone so far in 2024 are:
Sinead McCann of Carzone observes that the inclination towards new vehicles is on the rise, with many utilising the festive period to research and decide on their future cars; “In today's market, consumers increasingly want to make well-informed decisions regarding their next vehicle. This trend, coupled with the desire for a fresh start in the new year, makes January a particularly busy month for car purchases.”
She adds, “Carzone takes pride in being the go-to resource for impartial advice and information on vehicles. We are confident that our platform offers the best selection and deals, catering to all types of car seekers.”
Those looking to finalise a car purchase on the 18th January may be interested in Carzone’s round-up of the best 241 new car offers, discounts, and incentives here.