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Maybe it's because we have less money, or maybe it is the fact that we are beginning to look after ourselves a little bit better, but either way there is no doubting that cycling is on the increase. With major urban areas turning into traffic jams at rush hour many of us are taking to two wheels as a means to get to and from work and that is not including the hordes of Lycra wearing middle aged men who take to the mountain roads every weekend in the name of fitness.
One major issue regarding cycling is the crash helmet; it is certainly the main reason I have not swapped the car for my old Raleigh Chopper, but thanks to two Swedish inventors that is no longer a problem.
Called the Hövding (Swedish for headman - see what they did there?) the product is described as an invisible helmet that does away with all that unfashionable turtle shaped Styrofoam cyclists normally wear atop of their head. And according to the designers the helmet offers the best shock absorption of any bicycle helmet on the market -important when you consider what crash helmets are designed to protect.
It's also rather stylish - in an invisible helmet kind of way - but we will leave the reveal of this revolutionary product to the designers themselves in this short video.