SEAT today revealed their all-new SEAT Leon. The Leon has always been a core pillar in the brand’s vehicle line-up, and has had more than 2.2 million unit sales over its three-generation life. The fourth-generation has been designed and developed to continue this huge accomplishment and take it to the next level in terms of connectivity, efficiency, dynamism, and safety.
The all-new SEAT Leon is designed, developed and produced in Barcelona, at the brand’s Martorell facilities.
“The SEAT Leon is our best-selling model and we want to continue its great track. Therefore SEAT has invested more than 1.1 billion euros in the all-new SEAT Leon, mainly in the vehicle development and in the improvement of the production facilities.” said Carsten Isensee, SEAT’s Acting President and Vice-President for Finance and IT. “2019 has been a record year for the company. We have sold more than 570,000 cars, the highest volume in our 70 years of history and we have achieved one of the best production figures ever, as we produced more than 500,000 cars in Martorell. A great basis to start this 2020” added Isensee.
Niall Phillips, Brand Director at SEAT Ireland commented, “The Leon is a firm favourite amongst Irish customers and we are confident that they will love the fourth-generation Leon even more. This model will bring a new level of technology, design and safety to this segment and we are excited to see the all-new Leon on Irish roads from May onwards. The Leon is hugely important to the brand, not only because it represents SEAT’s core DNA and values, but it will open up the brand to an even wider audience with the introduction of the mild hybrid and plug-in hybrid powertrains.”
The SEAT Leon remains a core model for the brand in the Irish market. Since the first Leon was sold in Ireland in 2000, over 13,300 SEAT Leon’s have been sold in Ireland from the first three generations.
The all-new SEAT Leon epitomises the core values of the brand and its goal of offering the best vehicles possible, with the next-generation Leon, the compact segment is going to feel a transformative force when the vehicle is launched in the second quarter of 2020.
Pricing of the fourth-generation Leon will be announced when the Leon launches in the Irish market.