Carzone offers remote selling safety features for car dealers

Following the impact of COVID-19 the retail landscape for buying a car has changed. Consumers now expect a minimal contact transaction, researching, comparing and enquiring online. Throughout the last few weeks of this pandemic, Carzone has been consistently surveying Engaged Car Buyers to understand the evolving buying behaviour.

The research was carried out to examine car buyer behaviour during COVID-19 and how this pandemic will impact the car buying and selling journey. With car dealerships reopened and activity resuming in the Irish motoring industry, the results of this research offers a glimpse into the new normal of car buying, selling and browsing.

Key Findings:

53% of motorists say they would pay a deposit for a car online

24% of motorists would pay in full for a car online

57% would consider buying a car online and having it delivered to their home

55% of car buyers say their car buying budget has not changed

In order to support these findings and the shift towards online transactions, we have introduced a number of flags on car adverts that let buyers know what safety features dealers have in place to make your car buying journey as safe as possible. 

Video Call/Tour This will appear if car dealers provide live video calls to car buyers.

COVID-19 Safety Procedures This will appear if dealers have taken extra steps to adhere to government guidelines for a safe experience for car buyers.

Home Delivery This will appear if a car dealer provides home delivery options.

In addition to these flags Carzone has also introduced a number of other features in accordance to these trends that allow car dealers to communicate with car buyers as seamlessly as possible. These include: 

Trade-In Feature We're making it easier for buyers to trade-in their vehicle via an online form.

Dealer Finance Monthly finance cost will be displayed along with the full cost on Carzone adverts.

Live Chat & Text Engage with car dealers instantaly using our real-time chat and text messaging services.