BMW Ireland Becomes Title Sponsor of Triathlon Ireland

BMW Ireland Becomes Title Sponsor of Triathlon Ireland

Mar 27, 2018

BMW Ireland Becomes Title Sponsor of Triathlon Ireland

BMW Group Ireland has announced a new €1 million three-year partnership with Triathlon Ireland, to become its main sponsor, as well as title sponsor of the BMW Triathlon National Series and the BMW Duathlon National Series.

The sponsorship will enable the Triathlon and Duathlon to be more accessible to people of all abilities and backgrounds in every part of the country.

Ireland has the fifth highest participation rate per capita in Triathlon of any country in the world, with over 70,000 people forecasted to participate or watch a triathlon event this year, according to Chris Kitchen, chief executive of Triathlon Ireland.

A large contributor to the increased participation rates is down to the youth and kids triathlon, which has witnessed a threefold increase in five years, and sprint or try-a-tri events, where participants get to complete at beginner-level triathlon.

10,000 to Compete in the 2018 BMW Triathlon National Series

This summer, there will be over 10,000 participants in the BMW Triathlon National Series, comprising of a nationwide league of 17 races taking place around Ireland between May and September. The majority of participants will be amateur men, women and teenagers seeking to challenge themselves and achieve something extraordinary, and competitors must compete in four races to qualify for a ranking in the BMW National Series with awards presented in five-year age groups. 

For more information about the BMW Triathlon and Duathlon National Series, please visit: Triathlon Ireland HERE.