2011 Honda Brio
Nov 30, 2010
Honda has pulled the sheets off of its new small-car prototype at this year's Thailand International Motor Show. Called the Brio, the vehicle is slated to hit the market in India and Thailand in 2011. Honda says that it intends to develop unique models for various markets, noting that the Thai version will be more efficient than its Indian counterpart. Likewise, the Indian market Brio will come with a bigger focus on driving performance to suit customer demands. As of right now, there's no indication as to what engine powers the Brio, but early reports lean heavily toward the company's 1.2-liter four-cylinder mill.
The Brio should help Honda tap into the growing consumer interest in economical small cars in Asia. The Japanese automaker says that the Thai version will carry an MSRP of around 400,000 baht, or around $13,200 at current conversion rates.
Still, competition at that level is fierce. Honda can expect to square off against metal from Suzuki, Hyundai and Kia just to name a few.