Hi there,

That’s something of an open question. It all depends on what you want and what you like. If we take the two most popular models, the 3 Series and the A4, both are very closely matched when it comes to comfort, economy and style. The BMW is more rewarding to drive, but the Audi has a slight edge when it comes to quality and reliability.  That goes the same for pretty much any BMW and Audi models you might compare, but again, it comes down to precisely what you need and what’s more important to you.