The Cascade Ad Specs
Formatting:
Dimensions (W x H): 970x250 initial, 970x750 expanded Format: Rich Media, Standard Flash, HTML 5 Frame Rate: Up to 24 fps Expansion must be user initiated on click (not on mouse over). Once expanded this format must have a clearly visible 'Close' button.
Load Requirements:
File Size: Initial file MAX: 80KB, Subsequent polite load size: 1MB MAX (flash), 10MB (Video). All videos must be progressive load. Cannot be streaming.
Video:
Animation: Auto-play animation/video up to 30 seconds with audio on user initiation only. No Audio, Video or Action initiated on mouseover. Cascade must click to initiate beyond the initial auto-play. User-initiated video can include 'Click to continue', 'Click to play', 'Replay' buttons to deepen the in-banner experience. All sound and animation must stop once pause or stop is clicked. All video must be progressive load, not streaming.
Sample Doubleclick Cascade
Side Kick
Formatting:
Dimensions (W x H): 300x250 to 900x854
Format: Rich Media, Standard Flash
Frame Rate: Up to 24 fps
This format must have a clearly visible 'Close' button once expanded.
Load Requirements:
File Size: Initial file MAX: 50KB, Subsequent polite load size: 1MB MAX (flash), 10MB (Video). All videos must be progressive load. Cannot be streaming.
Video:
Animation: Auto-play animation/video up to 30 seconds with audio on user initiation only.
No Audio, Video or Action initiated on mouseover. Sidekicks must click to initiate beyond the initial auto-play. User-initiated video can include 'Click to continue', 'Click to play', 'Replay' buttons to deepen the in-banner experience. All sound and animation must stop once pause or stop is clicked.
Example: Doubleclick Rich Media Build Guide
Peel Down
|
Dimension
|
Collapsed |
80 pixels (width) by 80 pixels (height) |
| Expanded & Loader |
500 pixels (width) by 500 pixels (height) |
|
File Format
|
SWF |
|
Max. File Size
|
200kb (Total of 3 SWF) |
|
Expand/ Close Buttons Requirements
|
"Close" button must be clearly labelled in Arial font type, and font size of minimum 8pts. |
| Position of the Expand & Close Buttons in the ad template are
NOTallowed to be changed. |
|
Links Allowed
|
Multiple |
|
Animation
|
Collapsed |
Max. 10 sec per loop |
Max. 18 fps |
| Loader |
Max. 3 sec; NO looping allowed |
| Expanded |
Max. 30sec; NO looping allowed |
|
Flash Version
|
Flash 10, Action Script 2.0 ONLY |
|
Video(If applicable) |
Max. length 30 sec |
Control buttons (Play, Pause, Stop) to be placed on ALL frames of the ad |
|
Sound(If applicable) |
"Audio ON/OFF" Button to be clearly labelled with
Sound OFF by default
|
| Buttons to be placed on
ALLframes of the ad |
|
Form Element
|
Not accepted. |
|
Assets Required
(For Pure Media Buy) |
All Fonts used for the creatives. |
| All Files in the Ad Template provided (SWF & FLA of Loader, Expanded, Collapsed unit) |
|
Lead Time
|
5 working days prior to broadcast
7 working days prior to broadcast for ads with video
|
