Motoring Reports

Carzone Motoring Report December 2017

December 2017


Welcome to the latest edition of the Carzone Motoring Report, an established authority on car buying trends and consumer preferences in the Irish motoring industry. Whilst compiling this report, we surveyed over 2,000 Irish motorists to gain insights on a wide variety of topics from car buying and commuting, to the cost of motoring and more. We asked their opinion on hot topics in the industry right now, including purchasing a car from the UK, the recent negative press coverage towards diesel cars and the role electric cars will play in the future. Furthermore, we analysed differences between female and male respondents and locations in Ireland for a truly comprehensive overview.

Key findings

  • Insurance remains the number one concern for Irish motorists
  • 34% plan to buy a brand new or used car in 2018
  • Over half would consider buying a hybrid car in the near future
  • Over a third plan to use savings to purchase a new car
  • A third say their commute has increased over the last year with 1 in 5 spending more than an hour travelling to and from work
  • Over half (58%) have considered buying a car from the UK
  • Volkswagen Golf is the most searched for model

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A substantial one third of those surveyed plan to purchase a brand-new car in 2018, and 96% of those currently drive either a diesel or petrol car. While there has been some negative coverage of diesel cars in recent months, three quarters of our respondents say it would not dissuade them from purchasing a diesel car in the future. Electric and hybrid cars make up a small portion of overall new car sales here in Ireland, however the number of people purchasing these cars continues to grow. Mileage remains an important factor for car buyers with one in five stating they purchase cars with less than 1,000 kilometres on the clock.


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As ever, search data from Carzone demonstrates how buyer preferences are shifting with new model launches and as technology progresses. Looking to electric cars, the recently launched Hyundai IONIQ ranks as the most-searched for electric car on Carzone, ahead of the Nissan LEAF which is currently Ireland’s best-selling new electric car. Toyota remains a leader in the hybrid car class with three of its models ranking in the top four most searched for hybrid cars on Carzone, including the popular C-HR compact SUV.

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A weakened Sterling-to-Euro rate has resulted in increased levels of used vehicle imports into Ireland this year, with a 35% increase in used imports in 2017 thus far versus 2016. Our survey respondents felt that factors such as price, make purchasing a car from the UK quite attractive. However many see importing a car from the UK as too much hassle, requiring substantial research and are concerned about aftercare service. Interestingly, a higher rate of male respondents considered purchasing a car from the UK than females. In recent weeks, the Sterling has been climbing steadily and it could continue to go this way into 2018, as BREXIT details are clarified and set in place


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Click here to see the June 2017 report

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