Carzone Motoring Report June 2017
Examining Trends in the Irish Motoring Industry
We are proud to present the latest edition of the Carzone motoring report, an established authority on buyer preferences and trends in the Irish motoring industry. As with previous iterations of the report, we sent a survey out to Irish motorists, asking them about a range of motoring topics, from their fuel preferences to their thoughts on in-car technology and how they go about buying and selling cars, where they like buying them and how - and how much they are paying for them.
- 1 in 2 people change their car every five years and 47% tend to stick to the same brand
- Rising insurance premiums are a key concern for Irish motorists
- 69% say car technology plays an important role in their purchasing decision
- Two thirds (65%) believe that in-car technology has made them a better driver
- 70% say technology makes driving more enjoyable
- 85% of Irish car retailers are investing in technology in their dealerships
- VW Golf remains the most searched for car on Carzone
BUYING A CAR
As we've seen in previous years, there's a clear upwards trend for used car sales in Ireland, as more and more people change their cars regularly. Our survey respondents indicate that they, on average, change cars every five years (50%), and that about 47% of people stick to the same brand, too.
Our investigation into urban versus rural motorists threw up some interesting statistics, including the fact that 44% of urban drivers have a petrol car, against only 13% of those living in a rural area. And the petrol vs. diesel divide is found between the genders too, where only 17% of men drive a petrol car, while 48% of women do.
MOST POPULAR SEARCHES
JANUARY - MAY 2017
Although electric and hybrid cars make up a smaller portion of searches on the site, interest in these cars has significantly increased in the first five months of 2017. The Nissan Leaf is the most searched for electric car on Carzone while the Toyota Auris takes the top spot in the hybrid stakes.
New to this year’s report, Carzone questioned a cross-section of car retailers around Ireland on their views on the motor industry. Given that motorists are embracing technology, it’s no surprise that 85% of dealers are investing in this area to enhance the overall customer experience. Wi-Fi in dealerships, 360 video and interactive tablets are the three key areas that dealers plan to invest during the next year.
Download full report Click here to see the November 2016 report