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For men of a certain age the thought of pushing a pram ranks up there with 'guy-liner' and skinny jeans for things that are just not done. Wheeling Junior around in public is 'wimmins work' and not something a self-respecting man should do. Thankfully times have changed, but according to a recent survey one in four dads point blank refuse to push a pram, leaving it for their partners to do.
According to the same survey the reason for this refusal is less to do with the belief that looking after Junior is a job for the fairer sex and more to do with the inherent 'un-coolness' of prams; men want more stylish, high-tech prams rather than just the latest Bugaboo Cameleon.
Enter the Man Pram! Built by Skoda to coincide with the launch of the third generation Octavia RS, the Skoda RS Mega Man-Pram (to give it its full title) stands over two metres tall, rolls on 20-inch rims with all-terrain tyres and features such high-tech gadgets as hydraulic suspension, oversized brake callipers, working head- and brake lights for night walks and even sports upholstery and adjustable lumbar support for Junior.
Unfortunately you cannot buy the Man Pram; it was built for an advert for the Octavia RS, but a little ingenuity and work in the garage could see you pushing your own Man Pram...