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The New Volvo XC40 is Volvo Cars latest addition to the fast-growing premium SUV segment. The new compact crossover was introduced at the brands launch event in Milan, Italy which was also live streamed on Volvo Cars Facebook page on September 21st. The arrival of the XC40 means that for the first time, Volvo Cars now has three SUVs available in what is proving to be the fastest growing segment in the automotive market, paving the way for further growth in terms of sales and profitability for the brand.
What will its rivals be?
The new XC40 is a compact crossover and therefore sits below its larger siblings the XC60 and XC90 in the premium SUV segment. The XC40 will be competing with two other vehicles in the small premium SUV segment, the Audi Q2 and the upcoming BMW X2 which is also due to hit showrooms in 2018.
Price
The New XC40 will start at €47,450 for the standard XC40 Momentum trim. For those with more of a sporty taste the R-Design trim which comes in at €50,450 includes 18' 5-Double Spoke Matt Black Diamond Cut Alloy Wheel’s, glossy black rear view mirror covers, R-design steering wheel and R-design aluminium decor inlays.
Design
The new XC40 is the first of Volvo’s models with the new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series which will also include fully electrified vehicles.
“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So, it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.”
Technology
The XC40 brings all the technology known from the new 90 and 60 series cars to the small SUV segment. These technologies make the XC40 one of the best-equipped small premium SUVs on the market. From the easy-to-use centre touch screen to the high-resolution driver display and voice control that understands normal speech the new XC40 is as natural as using your phone. The vehicle also includes a wireless charging point which makes plugging in and out your phone a thing of the past.
Safety
Like its larger siblings the award-winning safety that Volvo is so well-known for can be found throughout the XC40. State of the art driver assistance features include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces.
Engines
From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine.
Production of the new XC40 starts in November, while order books are open for customers now.