We do love when car manufacturers have a go at each other. For years, opposing BMW and Audi dealerships in Beverley Hills have been playing a billboard game of one-upmanship, but it is rare that the brands themselves will come out against each other in public. And yet that is exactly what Audi has done in its latest commercial for the S7... with a little help from Star Trek.
In the second movie tie-in of the summer - after Iron Man 3 - Audi pits Zachary Quinto against Leonard Nimoy and the S7 against the Mercedes-Benz CLS in the build-up to Star Trek: Into Darkness. The advert is full of knowing nods that Trekkies will love and delightfully foulmouthed Nimoy as the two race to the golf club to continue their Vulcan face off.
Audi (with more than a little help from Google) does get the upper hand in the end with the two logical and emotionless Vulcans simultaneously admitting that its latest innovation is "fascinating."
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