Carzone Cookie Policy

Carzone.ie Cookie Policy (Updated 29th April 2013)

What are Cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At Carzone.ie we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best Carzone experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled.

Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.


Can I opt out?

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to Carzone; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites)

Cookies Policy
To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

  • The ability to login to your Carzone account and place adverts on the site.

However, if you'd prefer to restrict, block or delete cookies from carzone.ie, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/


Cookies used on the website

Here is a list of how we use cookies on the website:

Omniture

We use Omniture's software to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as 'web analytics'. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals.

Doubleclick

This is a supplier which helps us track the online advertisements which we serve to consumers and the subsequent actions on our Website of those who respond. Our Website pages may contain electronic images which are tracking pixels; these allow us to track user interactions on these pages. They may also report back some information to DoubleClick about the interaction on that page.

Google Analytics

For certain pages on the website we use Google Analytics to track and report on user interactions on these pages. This tracking is also known as ‘web analytics’

Google Adsense

We use third-party advertising companies to serve ads when you visit our Website. These companies may also use cookies, over which we have no control.  These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

247 RealMedia

Cookies: OAX, RMFL
These cookies are used in order to present you with relevant display advertising across various pages in our site.


First Party Cookies

Carzone first party cookies used on the website

Session - Cookies: JSESSIONID, PAGE_REF, UpdateAccount, s_sess, s_sq, MobiRedirect-User, bucket, ATD_DIGEST_, _ATD_SESSION_, Currency

Advertising – Cookies: OAX, RMFL

Google Analytics – Cookies: utma, _utmz

 

Managing Cookies

How to manage cookies.

Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit www.aboutcookies.org ( this will open in a new window - please note that we can't be responsible for the content of external websites)


Appendix

Cookie name

Type

Data stored

Purpose

JSESSIONID

Session

Unique identifier for this browser's session.

Used by the Servlet container to identify the user's session for the particular server that the user is connecting to; although we don't take advantage of this due to our load balancing policies.

OAX

Persistent

247 RealMedia cookieholds unique anonymous identifier for the user.

247 Real Media is used to deliver display advertising across the site to users, this identifies the unique user to the RealMedia server.

PAGE_REF

Session

Log code, page identifier, previous page path

This is used to:
Enable the 'back to results' navigation link to function correctly
Ensure the correct page type is being logged from the page (which helps us understand the counts of advert and search views)
Ensure that the same search results are not double logged on navigating back.

RMFL

Persistent

247 RealMedia cookieholding the campaign frequency cap.

247 Real Media is used to deliver display advertising across the site to users, this cookie is used to ensure the display advert impressions are regulated depending on the type of campaign.

UpdateAccount

Session

Encrypted authentication expiry time.

This is used to identify when the user should be asked to re-authenticate (relative to the previous time when they authenticated) if they are trying to access sensitive account areas (such as the My Account section) of the site.

pages

Persistent

Accumulative list of page identifier for a selected number of product pages that the user has visited.

This information is provided to the 247 RealMediabanner advert server to provide more relevant display ads to the user.

s_pers

Persistent

Proprietary 3rd party data stored for Omniture

Omniture is the web analytics which we use to carry out statistical analysis of usage, interactions and paths of the web site.  Only anonymous data is stored in the cookies.

s_sess

Session

Proprietary 3rd party data stored for Omniture

Omniture is the web analytics which we use to carry out statistical analysis of usage, interactions and paths of the web site.  Only anonymous data is stored in the cookies.

s_vi

Persistent

Proprietary 3rd party data stored for Omniture

Omniture is the web analytics which we use to carry out statistical analysis of usage, interactions and paths of the web site.  Only anonymous data is stored in the cookies.

s_lastvisit

Persistent

Proprietary 3rd party data stored for Omniture

Omniture is the web analytics which we use to carry out statistical analysis of usage, interactions and paths of the web site.  Only anonymous data is stored in the cookies.

s_sq

Session

Proprietary 3rd party data stored for Omniture

Omniture is the web analytics which we use to carry out statistical analysis of usage, interactions and paths of the web site.  Only anonymous data is stored in the cookies.

searches

Persistent

Stores the last used and new vehicle makes and models searched

This information is provided to the 247 RealMediabanner advert server to provide more relevant display ads to the user.

MobiRedirect-User

Session

Flag to indicate a mobile user wants to go to the Desktop site.

To provide functionality to allow mobile users to view the desktop version of their site on their mobile device.

_utma, _utmz

Persistent

Google Analytics data

This is used to understand behaviour and statistics across certain sections of the carzone.ie site.

ecos_lv & ecos_vn

Persistent

Identifier indicating if a user has engaged with a site survey

To control how often eDigitalResearch surveys appear to end users

survey

Persistent

Identifier representing the areas of the site a user has visited

Used to determine the appropriate eDigitalResearch survey to display to end users

bucket

Session

Classifies the device accessing the website. Possible values are desktop, premiummobile, legacymobile or tablet

Enabling server side components to determine the appropriate presentation of the website for the device

_ATD_DIGEST_, _ATD_SESSION_

Session

Unique identifier for this browser's session

Used to identify malicious / suspicious activity on the website.

Important information regarding cookies and Carzone.ie

By using this website, you consent to the use of cookies in accordance with the privacy policy.